Do you want to create an eBook to give away as a freebie to promote your business? Do you want to create an eBook and sell it in your Sales Page?
Creating an eBook is actually pretty easy, but it is very important to make a plan of action before you start working on it. For most of the people who are working online, eBooks are a skill that must be learned, sooner or later. You will use it Always on your Squeeze Page to build a List of subscribers, or you will create a high quality content eBook to sell it on places like ClickBank.
Most of us learn the correct way by trial and error, evaluating on each eBook we create what went wrong and what can we do make it look better, with more content, without spending too much additional time.
So... let me explain how to create an eBook fast and easy, using basic tools that are available for all of us, like MS Paint or Microsoft Word, or free source software.
The first thing you need to do is make a plan of what do you want to create, and how to do it. I will display some basic steps and I will explain them in detail:
eBook First Page - Title and Logo Copyright Statement eBook Footer Table of Contents Body - Content separated in sections Final Thoughts Section1) The first page of the eBook, I will adventure to say that it is the most important page in your eBook. Why? simply because it is the first impression of your audience. A poorly designed Logo will drive away the attention of your visitors.
Here you can design a nice Title with a program like Photoshop or Gimp, or use a nice font in an appropriate size to cover at least 30% of the page.
Now for the Logo, my best suggestion is to outsource the job to a graphic designer, to guarantee a high quality image to put in front of the eyes of your prospects. If you don't want to invest money here, you can create it yourself, or a good way to work on this is to get Public Domain images, and then edit them adding something catchy. Make sure to use 50% page space for this image. The remaining 20% will go for the Footer (explained in point 3).
2) The Copyright Statement. The best suggestion is to place it on the second page, near the bottom. In this section you will write what can people do and what can't they do with your copy of the eBook. Insert an image of your signature to make it look more professional. You can write here if you want people to give away your eBook for free, if you allow them to resell it (if it is a paid one), or if you forbid any kind of modifications to your copy.
3) The Footer, this is the place where you will write down the URL of your website. This footer will be in every page of your eBook, and it's perfect to call for your reader's attention, and get more traffic to your websites. This is ideal for List Building, because eBook Marketing is a very powerful traffic source to exploit in your business, and the footer will do it passively for you, even if you don't intend to use your eBook as a source to attract visitors to your website. Along with the website URL you can add a small description as well.
4) This is the Page where you display all the content of your eBook, separated with Titles that go with their respective Pages, to allow your readers to go directly to the sections they are most interested. I know some people who don't create Table of Contents, but hey, and eBook is like a regular Book but in digital format right? and a regular Book always have a Table of Contents. My best advice? Use it.
5) The body, the backbone of your eBook. You will write all the content in this section. Make sure to separate the sections correctly, maintain a logic order in what you are writing, and add some pictures in time to time, but not too much (the extra pages you gain adding pictures would make you lose credibility when a visitor sees the content very over populated with pictures). The eBook in total should have at least 30 to 40 pages, if you want to create something decent with high quality content. If you are going to create an eBook to sell, then it MUST have more than 100 pages. This is important, many people create junk eBooks and sell them for a couple of dollars, and when you open it you discover a ten pages eBook with duplicate content and a lot of garbage in it. If you are serious in your business, please do it right and you will have much more success than those guys.
6) This is a section I always add in my eBooks, totally optional. In this section you can tell your readers what do you think about the topic of the eBook, and it allows you to show a human presence to the content of your copy. You can add here as well a small description of what to do and why you created the eBook. People like to see that there is a human face behind the things they are after, and that is good for both sides, for you gaining a new raving fan / subscriber, and them getting in touch with you.
So, you now know how to write an eBook fast and easy, it just takes some time to get used, but the effort is highly rewarded. It will help you to increase your writing skills, and all the skills required to create every aspect of your eBook with your personal touch.
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